Adding the Meta Pixel to your website
Add the Meta Pixel, formerly called the Facebook Pixel, to send website activity to Meta for ad measurement.
- In Meta Events Manager, create or select your pixel. Choose the manual installation option and copy the base code.
- In the WebStarts editor, open Add > Embed Code > View Site Head. Paste the base code into the site head, then click OK and save and publish.
- Open Test Events in Events Manager and visit your published site to check that Meta receives a page view.